Expand Your Demand Shaping Capabilities
With River Logic
Explore the Value Add
Of Adopting River Logic
River Logic adopts what-if analysis and price/revenue optimization methods as two different approaches to help organizations move beyond traditional demand manipulation. Both approaches are useful and answer different questions.
What-if analysis allows users to evaluate alternative strategies and policies to maximize their revenue and profit performance while considering risks and supply chain constraints
In the price and revenue optimization approach the demand dynamics are ran through an optimization model instead. This means that a price and revenue approach focuses on the ability of the supply organization to change demand. This method goes one step further than what-if analysis and allows organizations to answer two very important questions: “Can we satisfy this order?” and most important, “Should we accept this order?”
With this knowledge, organizations can give themselves a competitive advantage while maximizing revenue and profit.