What Is Integrated Business Planning?

About This Project

Integrated Business Planning (IBP) is an expanded form of Sales and Operations Planning (S&OP) that spans the end-to-end value chain of a business, and ties strategic, profitability-related objectives with short- and mid-term operational planning decisions through cross-functional scenario analysis — informing decisions around more profitable supplier collaboration, demand shaping, marketing, product growth/development, and more.