Industries / Consumer Packaged Goods

Consumer Packaged Goods

Why Settle for a Better Plan when You Can Have the Best Plan?

Your Challenges

We know how important your customers are to do. But we also know that keeping up with demand, delivering orders on time, and trying to delight your customers is becoming more and more difficult in today’s dynamic supply chain world. Many companies are struggling to meet demand, even when capacity is underutilized in certain parts of their supply chain. On the other hand, many companies leave available capacity unutilized, or use “gut feel” or simple business rules to decide. What about those promotions that negatively impact other parts of your supply chain like procurement, manufacturing, inventory, and distribution — are they worth it? You’re not alone.

More than half of supply chain companies out there have limited to no visibility into trade-off decisions, and even fewer have plans in which they’re actually confident.

Our Solution

With River Logic, we don’t provide a better way to plan…we provide the best way to plan. The backbone of our solution involves creating an Intelligent Model of your business. It’s a realistic, digital representation of how your business works — including how it incurs revenue and cost. Our technology then applies prescriptive analytics to find ways of meeting all your key objectives while respecting important cross-functional limitations. Due to the digitized nature of a company’s unique intelligent model, users can easily and quickly query it for “what-if” analyses and seamlessly collaborate around scenario planning. Executives, Planners and Analysts alike are able to visualize if and how seemingly counter-intuitive trade-offs could add significant value to corporate objectives.

How River Logic Benefits CPG

Improve Performance

Allocate funds and available resources to products and regions with the highest marginal contribution to financial and strategic business outcomes.

Build Strategic Alignment

Explicitly represent and optimize the plan according to strategic objectives, such as new products and sustainability targets.

Add Efficiency

Ensure maximum efficiency within the enterprise, as well as in collaboration with suppliers and customers.

Create Predictability

Improve accuracy of operational and financial forecasts to drive a higher confidence in the plan and new investments.

Increase Agility

Resolve trade-offs, identify new opportunities, and respond to unplanned events within hours and always with the decision that maximizes business performance.

Download the McKee Food Case Study

Learn how this Fortune 1000 CPG Company was able maximize the profitability of each product portfolio, optimize capital investments to maximize ROI, gain powerful insights on inventory, distribution and production strategy, and
better align objectives and KPI’s with enterprise financial outcomes.


How Is River Logic Different?

River Logic creates a single, end-to-end model of a business or enterprise. With the power of prescriptive analytics and the ability to run unlimited what-ifs, companies are able to find undiscovered opportunity values and optimize decision-making.

Our Solution

Determine the most profitable product mix to sell—when, into which markets, and at what volumes—for your business. River Logic helps you optimize trade promotion plans by understanding where you have production opportunities. Drive profitability by knowing exactly how to use extra capacity or what to do when you have constrained capacity. Also, plan for seasonality by accurately representing variables like cost to carry and cost of overtime.