Best Practices for Planning, Managing, and Optimizing Trade Promotions

Register or View: Best Practices for Planning, Managing, and Optimizing Trade Promotions

Time: 10:30am to 11:30am

Description: Join River Logic, the leading vendor in predictive modeling, optimization, and integrated business planning, IRI, the authority in promotions analytics, and Synectics Group, an innovative TPM vendor, to learn:

A best-in-class methodology for trade promotion planning and optimization – how to maximize the ROI on trade promotion funds and achieve the company’s growth and profit objectives
How to make trade-offs between volume, revenue, and profitability in the context of ever-increasing market requirements
How to course correct and re-optimize campaign plans based on new market trends, retailer demands, or competitive actions
The underlying information and technology requirements of best-in-class solutions

Organizational benefits of a best practices solution:

For the CFO & Finance Managers – with greater confidence, allocate funds to maximize return
For Sales and Category Managers – develop the optimal plan that quantifies, balances, and optimizes across volume, revenue, and profit objectives
For Field Sales – Understand the value and cost of retailer trade promotion requirements and identify opportunities to improve performance and win-win relationships

Who should attend:

Sales Leaders
Sales Finance
Sales IT
Category Managers
Senior Marketing
CFOs & FP&A Managers

Speakers:

Mike Bruening, SVP Analytics, IRI 23 yrs in Consumer Packages Goods industry • 12 yrs with Nabisco in trade and category management • 11 yrs with IRI on price and promotions solutions
Wayne Spencer, SVP, Business Development, Synectics Group 35 yrs in Consumer Products Sales Management/Trade Promotion Management • 12 yrs Sales Management P&G, J&J, Georgia Pacific • 3 yrs Director Trade Promotion Management American Cyanamid (Old Spice/Breck) • 10 yrs VP NY Food Broker ABD • 15 yrs Trade Promotion Consulting/Software SPAR/Synectics Group
Philip Higginbotham, VP, Business Development, River Logic 5 yrs in Modeling Analytics and Integrated Business Planning • 6 yrs in Management Consulting focused on operational and financial restructuring • 3 yrs in Corporate Finance