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River Logic Releases New White Paper: "Business Analytics Drives Performance Management Applications"

DALLAS, TEXAS, September 6, 2011 – River Logic, Inc., a leading provider of constraint modeling and business analytics technology, today announced the release of the industry white paper: "Business Analytics Drives Performance Management Applications." Co-authored by Andre Boisvert, board vice chairman and senior advisor for River Logic and Carlos Centurion, chief operating officer for River Logic, the white paper provides strategies for improving business decisions through next-generation business analytics solutions that predict the future and prescribe best courses of actions.

Andre Boisvert has extensive experience in the realm of business analytics, previously serving as the COO and president of SAS Institute, Inc. and prior to that role holding senior positions at IBM, Cognos, and Oracle Corporation. Mr. Boisvert stated, "Advanced analytics deliver new insights and decision support that allow businesses in all industries to significantly improve performance. Our objective is to provide visibility into the different types of advanced analytics technologies and help providers and their customers understand under what circumstances they are applicable."

Among the key considerations when selecting a business analytics solution, managers should understand the time orientation – whether it's focused on understanding the past or making decisions about the future; the uncertainty (and relevance) of different factors affecting performance; the variability and complexity of the business; and the types of decisions that need to be supported which can be strategic, tactical, or operational in nature. The combination of these factors affect the type of business analytics technologies required.

In addition, the white paper emphasizes the significance of incorporating constraint modeling as a core component of advanced business analytics. Constraint modeling adds significant value in decision support and planning scenarios and has been relatively underutilized. In the past, business intelligence and other solution providers have over-emphasized data models which are valuable tools, but these have inherent limitations when used to support decisions about the future.

Download the complementary white paper titled “Business Analytics Drives Performance Management Applications” HERE.

“The market is finally realizing that business intelligence alone is not sufficient to optimize business performance, and we are now seeing significantly higher attention given to advanced business analytics that complement and enhance BI. We expect this trend to accelerate, driven by the success of early adopters and the solution providers pioneering these technologies,” stated Carlos Centurion.

About River Logic, Inc.

Founded in 2000, River Logic provides strategy, operational planning, and analytics solutions, built on the Enterprise Optimizer® (EO) platform. EO drives our differentiation and yields significant commercial advantages to partners and clients.

Our solutions – Cost-to-Serve Planner™ - provides insight into which customers and products matter most and how they can be managed at the appropriate cost; Integrated Business Planner™ - enhances S&OP through seamless integration of financials, what-if analyses, and marginal profitability analyses; and Trade Promotion Optimization Planner™ - ensures maximum return on trade spending by analyzing brand and account-level promotion strategies on an ongoing basis – are available to partners to expand market opportunities. We also work with Solution Partners to develop white space solutions, built on the Enterprise Optimizer® platform, to address business issues not yet supported by technologies available today.

Please contact us today to learn more about our modeling and analytics technology and partner programs.