River Logic’s Trade Promotion Optimization Solution to Help Consumer Packaged Goods Companies
August 18th, 2009 | Posted by dmartinez
River has announced its business alliance with the Synectics Group, a leading provider of Trade Promotion Management (TPM) solutions. Together the companies will deliver a closed loop Trade Promotion Optimization (TPO) solution that will help enterprises optimize, plan, execute, and evaluate promotions to significantly increase the return on trade spending. Learn more.
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River Logic and Synectics Group Form Strategic Alliance to Provide Industry Leading Trade Promotion Optimization Solution
August 17th, 2009 | Posted by admin
Trade Promotion Optimization (TPO) Solution to Help Consumer Packaged Goods Companies (CPG) Optimize, Plan, Execute, and Evaluate Promotions to Increase the Effectiveness and Efficiency of Trade Spending
DALLAS, TEXAS, August 17, 2009 – River Logic, Inc., the leading provider of Integrated Business Planning (IBP) and advanced business modeling software, today announced its business alliance with the [...] Read More »